Joanne Hsu, director of the University of Michigan’s Surveys of Consumers, explains why consumer sentiment has fallen to 47.6—the lowest reading in the survey’s 74-year history—driven primarily by persistent frustration with high prices, a weakening labor market, and fresh anxiety from the Iran war’s impact on gas prices.
She argues the disconnect between record-low sentiment and record-high stock markets reflects a bifurcated economy: wealthy consumers with large portfolios have recovered quickly, while lower-income households are being squeezed on both the price and income sides simultaneously—unlike 2022 when strong labor markets offset inflation pain.
The critical question going forward is how long Strait of Hormuz disruptions persist and how much higher energy costs pass through to other consumer prices, with a prolonged supply shock risking a non-virtuous cycle that tips the economy into recession.
Key Topics
Historic low reading in context: At 47.6, sentiment is worse than 2008, COVID, the dot-com bust, and near 1980s recession levels; methodology has evolved over 74 years (door-to-door → landline → cell → web) but core questions about personal finances, business conditions, and durable goods buying haven’t changed.
Why stocks and sentiment diverge: Consumers with large stock portfolios rebounded quickly from Liberation Day tariffs, while those at the bottom of the wealth distribution are pulling the aggregate index down; the wealth effect is real but doesn’t translate dollar-for-dollar to spending.
Post-pandemic indicator breakdown: Traditional signals like the inverted yield curve and Sahm rule have failed to predict recession; mental health, trust in institutions, and polarization have all deteriorated in ways that affect how Americans perceive the economy independently of actual conditions.
Key difference from 2022: Back then, consumers felt terrible but had strong incomes and tight labor markets supporting spending; now they’re stretched on both sides—weaker labor markets combined with lingering price fatigue—making the resilient-consumer narrative no longer reliable.
Red flags for consumer spending: Elevated delinquencies, heavy credit card usage, very low savings, and a slowdown in spending in recent months suggest consumers are in a precarious position; future demand likely depends mainly on wealthier households.
The inflation expectations paradox: Short-run inflation expectations surged after the Iran conflict started but long-run expectations barely moved; simultaneously, consumers complaining about high prices (red line) never came down from the 2022 peak even as actual inflation cooled—a historical anomaly.
Limited front-running of purchases: Only a small share of consumers say “buy now to avoid future price increases”—no surge in pre-emptive buying because people don’t feel confident enough in their incomes to make big-ticket purchases even while bracing for pain.
Speed of geopolitical transmission: Sentiment and gas price expectations broke sharply within days of military activity starting March 28; gas price expectations doubled and tripled almost immediately, though consumers didn’t conflate this with overall inflation to the same degree.
Alignment with IMF outlook: Hsu says consumer data is “highly consistent” with the IMF’s adverse scenario of 2% global growth and 5.4% inflation if disruptions continue; consumers are confident the short run will weaken but reserving judgment on the long run.
Ken Griffin recession warning: Hsu agrees broadly that a 6-12 month Strait of Hormuz shutdown would be very challenging—shut-in oil production can’t be restarted like a light switch, and a negative feedback loop between supply constraints and consumer weakness is a real risk.
Social media and sentiment: Algorithmic newsfeeds (starting late 2010s) have polarized and emotionalized economic views more than social media itself; we may be in “an era of diminished expectations” where comparing today’s readings to historical troughs is less meaningful than watching the trend.
Credit data caveat: Recent Philly Fed research suggests that improvements in delinquency metrics among some groups reflect lenders cutting off riskier borrowers, not genuine financial health—lower and middle-income families are being shut out of credit entirely rather than thriving.
Labor market concerns: Over two-thirds of consumers now expect unemployment to rise in the year ahead (double the share from early 2025); worries about job loss have shifted from tariffs last year to AI this year; even high-achievers (e.g., Harvard med students) feel threatened.
Unusual consensus: The post-Iran deterioration spans all age, income, and political party groups—unlike typical partisan sentiment swings, this is a broad-based consensus that the economic outlook has worsened.
What to watch: The single biggest variable Hsu is monitoring is whether elevated gas prices pass through to other consumer prices, which will determine whether this becomes a short-term shock (like the liberation-day tariff scare) or a more lasting inflationary problem.