Summary
Investors should prepare for a potential bear market by investing in stable and essential service stocks with strong financials, and the video highlights 10 specific stocks to consider.
Bear Market Investment Strategy
Deploy the 33% rule when buying stocks in bear markets: invest one-third of your intended position, wait for price movement, add another third, wait again, then complete with the final third to avoid paying the “fool’s price” and achieve a satisfactory average price through staged entry.
Bear markets create sentiment-driven declines that offer opportunities for prepared investors with spare cash on sidelines to buy fundamentally sound companies at dramatically lower prices, not because businesses are worse but because market psychology drives valuations down.
Sectors to Avoid
Avoid unprofitable growth stocks, heavily indebted companies, speculative junior miners with less than 1-year cash runway, consumer discretionary retailers, and recent IPOs during bear markets as these categories are most vulnerable to significant declines or complete business failure.
Defensive Sectors and Companies
Focus on consumer staples (food, toiletries), healthcare (cancer treatment), essential services (utilities, pest control), and dividend aristocrats (companies raising dividends for 50+ consecutive years) as they demonstrate strong financial health, consistent earnings, and balance sheet strength during downturns.
Dollar General operates 20,000 small stores selling everyday essentials at low prices, positioning it to thrive in recessions as budget-constrained consumers shift spending to discount retailers for consumer staples at low prices.
Elevance Health, one of America’s largest health insurers, maintains steady income streams because people don’t cancel health insurance during market downturns, offering a good dividend and cheap valuation despite regulatory complexities.
Schindler, a Swiss company, earns most revenue from servicing thousands of lifts, elevators, escalators, and moving walkways worldwide with legal obligations requiring regular safety maintenance checks, creating a big moat and attractive balance sheet.
Alternative Assets
Gold and silver streaming companies can move in the opposite direction of the broader market during bear markets, particularly appealing to precious metal enthusiasts seeking portfolio diversification.
Wheaton Precious Metals, a streaming company, provides capital to miners in exchange for fixed low prices on gold/silver production for the mine’s entire life, positioning it to benefit in stagflation environments with rising inflation and stagnant economic growth.
Research Tools
Simply Wall Street’s screener tool enables filtering companies by metrics like forward earnings/revenue growth above specified levels, allowing investors to efficiently identify businesses with great future prospects, good health, dividends, and value during bear market research.