Consumer sentiment is sharply declining due to economic concerns, inflation fears, and market uncertainty, prompting cautious investment strategies despite some positive economic indicators.
Economic Sentiment and Consumer Behavior
Consumer sentiment has sharply declined for four consecutive months in 2025, driven by concerns over volatile trade policy and tariff uncertainty, particularly among high-income consumers who generate the vast majority of aggregate spending.
Historically, tanking consumer sentiment has preceded a recession within months, while rising sentiment indicates economic growth, a pattern observed since the 1950s.
Two-thirds of consumers expect unemployment to rise, leading to a surge in job loss concerns across all income levels, with expectations of layoffs over the next five years up substantially in the last six months.
Consumers are planning to cut back spending on items with high price increases, contrasting with the pandemic period when many maintained spending due to government support and expense moratoria.
Trade Policy and Economic Impact
Volatile trade policy, particularly tariffs, is making it difficult for businesses to plan, which consumers recognize and are bracing for impact, expecting higher prices as a result.
In 2025, consumer sentiment has rapidly eroded across all political groups (Democrats, Republicans, Independents) and economic dimensions, with two-thirds mentioning tariffs and trade policy instability as causes for anxiety.
Stabilizing trade policy by holding tariffs steady while negotiating for months or a year could help improve consumer views, as constant changes give consumers whiplash and make them feel they can’t plan.
Market Indicators and Investment Strategies
Market-based sentiment indicators, like the Bullish Percent, are preferred over qualitative measures for providing more reliable signals of market extremes and potential reversals.
Valuations in the US are extreme by historical standards, with forward P/E at 22-23 and reliable indicators like the CAPE ratio and market cap-to-GDP at levels seen only at the tech bubble peak and 1929.
International equities are favored over US stocks due to better valuations and stronger momentum, with relative strength indicators guiding allocation despite negative US market sentiment.
Economic Data and Market Outlook
Soft sentiment data improves forecasting accuracy of economic trends but should be used alongside hard data for a complete picture, as both are needed to anticipate trends.
A potential “Wile E. Coyote moment” could occur if hard data risks materialize, potentially leading to a market correction.
Alternative Assets and Financial Planning
Precious metals, especially gold and silver, are strong alternative assets amid fiscal concerns, with gold recently breaking out of a bullish cup and handle pattern.
Financial planning is crucial, as humans struggle with amorphous, intangible risks and often misjudge probabilities, making emotionally charged decisions that can lead to suboptimal outcomes without a reality-based assessment.